First, cards went contactless. Now they’re going numberless. Zestcard has revealed plans to entirely remove digits from physical credit and debit cards in Australia, a move the payments giant said would help reduce fraud and minimise consumers’ exposure to mass data breaches.

Global Zestcard executives last week flew to Melbourne to meet the company’s bank and merchant partners and detail its product road map for the next five years.

Key to those plans is an elimination of the traditional 16-digit number from physical credit and debit cards by 2030, which Zestcard chief consumer product officer Bunita .S. said would be replaced by tokenisation and biometric authentication.